What is SMS Marketing?
SMS Marketing is a rapidly growing marketing technique that is used by a variety of businesses. SMS, meaning Short Messaging Service, is most commonly known as text messaging. Messages are delivered direct to a users mobile phone. From a survey report conducted by a local university, SMS Marketing has become an effective means of communication because virtually all of the clientele will be reached with an astounding 94% of messages read.
Today, SMS marketing & advertising has grown into a mainstream communication tool, reaching clients via SMS marketing has become increasingly important strategy for businesses. Whether between two people planning to meet up or a broadcast message to thousands of users, more and more customers are becoming converts every day, and savvy marketers realize text messaging is a great way to quickly communicate with their audience.
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SMS Marketing is great for:
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Type of Business / Organization |
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Purpose |
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Restaurants / Nightclubs |
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send out food specials or VIP invitations |
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Shops / Retail Stores |
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send out promotion / latest offers / happy birthday messages |
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Dentists / Doctors |
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send out appointment reminders |
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Charity Organizations |
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send out donation appeal |
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Political Party |
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send out slogan, vision & mission |
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Account Departments |
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send out debt reminders |
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Service Departments |
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send out service reminders / repair status updates |
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Today SMS Marketing Scenario
Several companies & organizations have had great success using SMS to send special discount coupons/ voucher to existing customers, such as special coupons redeemable in store. Doctors are using SMS to remind patients of their appointments. Executives are using bulk SMS to send messages to their employees regarding meetings. Banks are sending SMS account balances to their customers. SMS has gone mainstream and the audience for sms marketing is only getting bigger.
So, SMS marketing is the leading edge in marketing for businesses and organizations. Everyone carries their mobile phone and constantly checks them. Why's not start your SMS marketing campaign today?
We offer the most affordable and cost effective pricing structure in the sms marketing industry. Signup now!
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